About Bing

Bing is a much-loved animated series for preschoolers. Since its UK debut in 2014, Bing has captured the hearts of young children and grown-ups alike by celebrating the joyful, messy reality of everyday preschool life — finding big stories in the little moments.

Bing is unique in its storytelling approach — each episode is inspired by real-life emotions and experiences, helping children navigate themes such as kindness, fear, sadness, patience, and resilience.